The Rise and Fall (and Rise Again) of the Sports Card Market
The sports card market has experienced some extraordinary highs and crushing lows over the past few decades. The market has undergone significant transformations from its early beginnings as a hobby to becoming a multi-billion-dollar industry. While it has faced periods of decline, recent years have seen a remarkable resurgence driven by collectors, investors, and the digital age . Here’s how the sports card market rose, fell, and rose again. The Early Days: A Hobby for the Masses The origins of sports cards date back to the late 19th century. Tobacco companies in the United States first began including trading cards in their product packaging to promote their brands. These early cards were often simple, featuring images of popular athletes alongside advertisements. By the early 1900s, trading cards had become a part of the cultural fabric, with iconic sets such as the 1910 T206 Honus Wagner card becoming one of the most sought-after items in the history of sports memorabilia. The spor...